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To like or not to like? Liking a post on Facebook
is such an easy thing to do: one simple click and you are showing that you like something. It seems so simple. But we’ve all been there, hesitating at whether or not to click that little thumbs up icon. There are so many reasons to like something: it made you laugh or smile, there’s a picture of a cute animal, you want to support your friend, a video discusses an issue you think is important.... But there are also so many reasons not to: maybe you haven’t spoken to the person who’s picture you’re looking at in years or maybe the content of that thought-provoking video, while interesting, is about war or poverty or some other thing that you don’t really want to like. And what about all of those times when you’ve clicked on a link to a great video or article and not even thought about going back to like it.
When it comes down to it, likes aren’t the most accurate way of measuring if your posts are being seen. We all want to get a large number of likes, it gives us that same feeling that the popular kids in high school probably got from being popular. But whether or not somebody hits the like button depends on so many more factors than whether or not they actually did like what they saw. That means that, here at Twenty West Media
, we believe that you don’t have to worry if you don’t get as many likes as you might like. There are so many reasons not to click like – and your message is getting across whether or not the people seeing it happen to choose to click that little icon.
- Isabelle Boiteau